Frequently Asked Questions

Other Hi-Fashion Brands for apparel and accessories do not reflect a person’s character or promote success and happiness.

The purpose of the VITA FRUERE brand is to inspire, energize, guide and motivate for success and happiness. It carries a message that will last a lifetime and can NEVER be taken away. The product line acts as a reminder to adhere to the message.

The scope of the VITA FRUERE message is limited. It is not a cure for anxiety disorders, which could result from health problems, verbal or physical abuse, separation, loss of a family member, hereditary and other factors. The effectiveness depends on individual circumstances and long-term commitment. The expectation is that if people adhere to the message over their lifetime, success and happiness will follow.

Yes -- In three important ways:

1. 10 percent of net sales will be donated to specific youth development programs. (see “Charities We Support”)

2. It will help us improve website and offerings- especially on resources dealing with self-improvement, members interactions and engagement.

3. It enables us expand outreach.